iN PARTNERSHIP WITH:
POP UP & FASHION THE FASHION EDIT | LIVE Weekend x Sustainable September is The off-schedule fashion event redefining Fashion Week. A three-day celebration of community, independent designers, conscious style, and creative craftsmanship
runway • workshops • talks • marketplace •
runway • workshops • talks • marketplace •
This vibrant event will showcase inspiring fashion shows, a curated showroom marketplace of sustainable brands, and an opportunity to connect with conscious consumers who are passionate about ethical style and responsible living.
Are you a sustainable fashion designer, eco-conscious brand, or clean beauty business? This is your chance to showcase your products, build brand awareness, and be part of a growing movement championing sustainability and innovation.
Spaces are limited, so don't miss the opportunity to be involved.
apply today
COULD YOU BE ONE OF THE FACES to walk the 2026 runway?
If you’ve got what it takes to strut the catwalk, pop up & wants to hear from you! Apply below to walk the runway in our 2026 shows.
Please note this is a VOLUNTEER, unpaid position.
showrooms marketplace
APPLY HERE TO SHOWCASE YOUR BRAND AT the fashion edit |12-13 SEPT 2026
SHOWROOMS Includes:
WIFI
6ft table or 6x6 space to display & sell your brand/products and or marketing materials
Discounted parking @ WQ for the day
complimentary Overnight Storage for your products
Networking opportunities
Invitation to pop up & catwalk Show gala 11/09/26
INVESTMENT:
£100 a Weekend + PLI | 12-13/09/26
Sponsor packages available on request.
DESIGNER
REGISTRATION / application
FORM
SHOW DATES:
Gala 5-8 |11.09.26
saturday | 11-12 & 3-4 | 12.09.26
sunday | 12-1 & 3-4 |13.09.26
PRICING - 2026
RUNWAY & SHOWROOMS:
Admin charge to be paid to confirm participation £150 for runway show and 2-day weekend of showrooms + PLI
Sponsor packages available on request.
Enquiries to : thefashionedit@popupand.com
small print | please read before applying
Completion of this registration form acts as a contract between Wimbledon Fashion Week and the designer. Please read, complete and sign the below Registration Form.
Registration: We request that designers confirm this agreement within 7 working days of receipt.
Models: We provide with a range of diverse and inclusive models, or you may use your own models.
Media Release: Designers must allow POP up & to use their image for promotional material. Please submit your signed Designer Release Form, below.
Hair + Makeup: We provide hair stylist and makeup artists for each model including guest models brought by designers.
Backstage Access: Only designers, models, assistants, hair stylists and makeup artists, POP UP & Media and Styling Teams are allowed backstage access.
Music: We will provide music for the overall event and for the catwalk shows.
Staging Area + Dressing Room: We provide staging area + dressing room and assistants. You are responsible for your designs/looks. Please keep the area clean, bagging all rubbish, and double-checking to ensure nothing is left behind as POP UP & is not responsible for lost or stolen items.
Photographs + Videos: Wimbledon Sustainable Fashion Week has a team of professional photographers and videographers who capture photos and video of every show. All Wimbledon Fashion Week runway photos, imagery and video content that are used for social media content, print and or marketing purposes must credit both the photographer and Wimbledon Fashion Week. Video and images are made available to designers after Wimbledon Fashion Week at no charge.
Marketing/Promotions
Provide bio, designer approved image, logo and up to 4 images for pre-event promotion and inclusion in any POP UP & marketing to promote the event.
Video introduction of each designer for promotional purposes. 15 to 30 seconds is perfect. Share the time and day of your show and end it with something fun and inclusive to motivate people to Join the Fashion Revolution
We expect all designers to share any content that POP UP & tags them in to promote the event and to also tag POP UP & in any promo content that they create in the lead up to and on the show days.Show dates: 12/09/25
Fashion Shows & Showrooms
Designers are required to:
Provide 10 to 12 full looks to showcase on the Gala catwalk 11/09/26 and 4-6 for the Saturday and Sunday Shows. If sizing is limited please let the team know as soon as possible.
Every designer must arrive to Wimbledon Quarter for 8:30am on the day of their shows. Arrive with all the looks ready for the styling team. Parking will be available at a reduced rate.
Designers are invited to join us to style their collections 4-hours prior to their show time. Designers must also be present for the end of their catwalk slot to collect their product promptly
Included in your designer registration fee designers are provided with Showroom space to promote their brands and sell merchandise on the weekend . Stalls must be fully staffed at all times. Please bring your own card reader and promotional material. We will provide with table (180cms x 60cms) and chairs. Please note Show Rooms cannot be shut down prior to the publicised closing time.